Something Different in Bethlehem is an upscale yet unpretentious American fusion restaurant that wanted branding with a look as unexpected and lively as their concept. I created a custom brand identity featuring quirky, hand-drawn illustrations that bring personality to their menus, signage, and collateral. The set includes expressive birds (one shy, one a little too tipsy), a disco ball, their signature street sign, and small whimsical details like birds holding utensils. Designed to complement their fun, offbeat vibe, these elements add storytelling and character without feeling too on-the-nose—just something different.